At Enlighten Smiles we focus on a guaranteed whiter smile and customer service. The difference with Enlighten Whitening is the results. We guarantee Vita shade B1 for every patient and long-lasting whitening results with low sensitivity.
I pre and post-produced this video to show the behind the scenes of these two great days full of fun and creativity ( watch the video with music).
In 2020-2021 I collaborated with Two Create Studio to do the complete rebranding of Enlighten Smiles Identity, including Art Direction, Photography and Web Design.
Making sure the models were aligned with the vision and reflect the ideals of the company creating a luxury, premium, clean and polished aesthetic.
With social media the concept of beauty changed drastically, Enlighten Smiles's target audience is between 25 to 35 years old on the patient side and between 25 to 69 years old on the professional side such as dentists and dental hygienists.
The challenge was to create an imagery fashion orientated that is looking forward, attentive to details and extremely minimal. Smiles are a difficult element to treat in photography and they are often used for commercials more than for fashion. Creating something high standard avoiding being cheesy and old fashion was the real challenge of my art direction.
Projects involve many changes during the process and most importantly deadlines. Seeing the final result and imagery delivered is a great feeling that pays the fun and stress part of the months spent to achieve the final result.
The images are now in the post-production phase and they will be ready by the end of September 2022.
